A new beginning for eJourney digital platform

Madinah, Saudi Arabia – March 30, 2026

eJourney officially unveiled its new comprehensive travel and Umrah platform during the Umrah and Ziyarah Forum held in Madinah from March 30 to April 1, 2026, in the presence of prominent leaders and executives from the transportation and travel sectors.

The platform was formally inaugurated by H.E. Khalid Al-Haqil, Chief Executive Officer of Saudi Public Transport Company (SAPTCO), alongside Mr. Ahmed Al-Juhani, Chief Executive Officer of Specialized Mobility Solutions, and Mr. Amr Sultan, Chief Executive Officer of eJourney, in addition to a distinguished group of partners and stakeholders within the Umrah and travel ecosystem.

The new eJourney platform represents a strategic transformation in the travel and Umrah sector. It introduces a fully integrated and trusted digital ecosystem that enables users to book transportation, luxury hotels, and complete Umrah packages - all within a single unified platform. The solution serves individual travelers as well as travel and tourism agencies.

eJourney is positioned as the first Saudi platform to consolidate all essential Umrah and travel services into one seamless experience, eliminating the need to navigate multiple platforms to complete bookings. This integrated approach simplifies the customer journey while enhancing efficiency, reliability, and overall user experience.

Designed with a global vision, the platform aims to serve users worldwide, reinforcing Saudi Arabia’s position as a central hub in the Umrah and travel industry through advanced digital infrastructure and strategic partnerships.

In addition to booking services, the platform features a dedicated Umrah essentials marketplace offering a wide range of products for men and women, including Ihram garments, footwear, belts, and women’s abayas. This addition ensures a fully comprehensive experience that supports pilgrims from preparation through completion of their journey.

Commenting on the launch, Mr. Amr Sultan, CEO of eJourney, stated:

“The launch of our new platform marks the beginning of a transformative phase for eJourney. We are committed to redefining the Umrah and travel experience through innovation, integration, and user-focused digital solutions that serve both local and international markets.”

The launch underscores eJourney’s commitment to advancing the Umrah and travel sector through modern technology, operational excellence, and strategic collaboration across the mobility and tourism ecosystem.